Cheap Monday – Spring/Summer 2012 Collection + Lookbook

Mit Stolz präsentieren wir euch das komplette Lookbook der Spring/Summer 2012 Collection von Cheap Monday. Wir haben euch ja bereits das aktuelle Lookbook der Fall/Winter 2011 Season gezeigt. Auffallend ist, dass die Skandinavier für diese Saison komplett auf Skinny Jeans verzichten. Nun setzen sie auf lockere Chinos, Print-Tees, Denim-Hemden und sportliche Jacken. Die Frühling/Sommer 2012 Kollektion steht ganz im Zeichen der Jugend, aber keine Sorge. Cheap Monday steht eigentlich in der Regel “jedem”! Übrigens, ausgewählte Styles bekommt ihr bei Coutie.com.

Today the Scandinavian fashion brand sent us some very hot stuff. Cheap Monday presents its Spring/Summer 2012 Collection. The sweetness of youth and the innocence of a first romance sets the tone for the SS12 colors of the Cheap Monday collection – based on a palette of Polaroid nuances with bold touches of orange, royal blue and mint. The youthful feeling runs through the laced pieces, both knit and woven, and the A-line shaped pieces with the key look being the tunic – worn either with bare legs or with wide-legged trousers. Mens, Womens and Denim collections feature functional and decorative eyelets and plexiglass details referring to bold ideas and new materials. See all pics of the Spring/Summer 2012 Lookbook, Runway Show and Catalogue.

Check also out the female Cheap Monday Spring/Summer 2012 Collection.

Catalogue

This time we look back upon a time when our parents were young and a new generation was turning the older generations’ concepts and ideas on its head. We celebrate and focus on a period when groundbreaking new ideas were perceived with a deadpan seriousness and where the irony of today was unheard of.

Stockholm Fashion Show, 10th of August

This was an idealistic time where naïveté was considered de rigueur, a compassionate climate that stands in stark contrast to the present, with soft values that modern day cynics frown upon as utopian thinking. We have been inspired by the concept of living alternative lives, celebrating the collective and valuing idealism – a nostalgic and romantic setting for SS12.

Lookbook Images

The sweetness of youth and the innocence of a first romance sets the tone for the colours – based on a palette of Polaroid nuances with bold touches of orange, royal blue and mint. The youthful feeling runs through the laced pieces, both knit and woven, and the A-line shaped pieces with the key look being the tunic – worn either with bare legs or with wide-legged trousers. Mens, womens and denim collections features functional and decorative eyelets and plexiglass details referring to bold ideas and new materials.

Shoes

The denim portrays a classic touch – wide legs, cropped lengths and strong indigo are featured. Denim washes are moderate to light and combined with pleated styles and soft chino inspired overdyes.